Meet the Team
Chris Baker, Co-founder & Performance Director
With over 20 years' experience across health, fitness and performance, Chris leads coaching and athlete development at BASE//LINE.
His focus is movement quality, strength, confidence and helping athletes build strong foundations for long-term success.
Tamara Baker, Co-founder and Operations Director
Tamara brings over 15 years' experience across fitness education and leadership. She oversees operations, athlete experience and programme delivery, ensuring every athlete receives the support, structure and environment they need to grow.
Karen Holt, Co-founder and Brand Director
Karen's background spans luxury retail, brand development, marketing and photography. She leads brand strategy, creative direction and athlete experience, helping shape not only how BASE//LINE looks and feels, but how athletes and families experience the journey.